Are you planning to offer content writing services but are confused about the types? Don’t worry! The article will guide you about eight key types of the content writing process.
Content Writing: What Is It?
Content writing is more than just a piece of written projects! It's focused on information and well-researched content to help clients offer better digital services. Thus, content includes keyword strategies to get higher SEO rankings. In addition, content writing includes blogs, articles, social media posts, email campaigns, press releases, and many more.
8 Basic Types Of Content Writing
There are a few general categories of writing you can probably find on the internet, even though content writing can cover a wide range of genres. Let’s take a detailed look at the generic eight styles.
Copywriting
For any business website, copywriting serves as the foundation. It helps to prepare the website with persuasive and informative content. Besides creating awareness regarding products or services, copywriting contributes to sales promotion, press releases, etc. The most common types are:
- Sales page
- Home pages
- Infographics
- Press release
- Product descriptions
SEO writing
The wake of digital marketing led to a massive opportunity for the SEO content writer. If you're planning to focus on search engine optimization, you must have detailed knowledge about keyword strategy. It's because the SEO writers put relevant keywords together to catch the viewer’s attention to a particular website. SEO content writing incorporates multiple subheadings, short descriptions, and engaging phrases to communicate with the audiences.
Technical writing
Are you a tech-savvy person? Why don’t you use in-depth technical knowledge in your writing? Technical content reflects primarily on business software, robotics, fintech services, engineering, and science content. The detailed technical knowledge will aid the preparation of white books, how-tos, and ebooks.
Script Writing
A scriptwriter's work is no longer limited to movies and theatres. Now, you can utilize this skill to prepare content for digital advertisements and social media videos. Content creators often need such writers to prepare engaging videos. Even instructional videos, podcasts, and voice-over projects need content scriptwriters.
Social media posts
For any eCommerce service provider, social media pages hold primary importance. Along with business websites, social media is the only way to contact viewers. Hence, they must publish professional content here. Social media writers only know how to increase viewers with catchy and entertaining content.
Email marketing content
Email campaigns are also important to personally connect with customers. Thus, writers generally focus on personalized writing pieces to fetch customers’ attention or take feedback.
Ghostwriting
It's a unique form of content writing where you don’t get credits. Often such requirements come from leading brands, so you must have the expertise to assist in professional content creation.
UX writing
To offer a great user experience, UX writers consider various text materials like labels and buttons. They remain involved in web designing to direct the customer to particular actions.
Winding Up
The knowledge will assist in fetching profitable projects in this growing digital marketplace. Keep practising! Do you need help with SEO Content Writing services in Australia? Then look no further than Your Flow Australia. They are market experts in this domain. Contact them today.